Salary benchmarking looks like a data exercise, but most of the decisions that determine whether it works happen before anyone opens a survey. Which market are you comparing against? Where do you want to land within it? Which jobs and data cuts actually reflect your competition for talent? Get those choices wrong and every offer, raise and range built on the benchmark inherits the error.

The stakes show up every year in the increase cycle. HRMorning’s guide to salary budget planning covers how market data feeds raise budgets, and that only works when the benchmarks underneath are sound.

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